Chapter 79 – 79. The Cuelvos’ First Shock Diary (3)

– One –

Whoops!

Monohorn makes a frivolous noise and drinks the tea.

But no one makes it a problem for him.

Because he was the real power of the secret meeting room.

“How does the tea taste?”

“Hmm, old lady. I think you have a great sense for choosing tea leaves. It suits your taste perfectly.”

As Monohorn praises him, Johnny plucks a few more wrinkles from his wrinkled face.

Maybe Johnny was smiling.

“Since I was young, people called me ‘Dubuck’ because I had been running around the field with my feet. Even though I had grown old thanks to being tanned, I am proud of my nickname. Isn’t it the duty of the . I have to write an article based on the contents that have been clearly confirmed, and that is a true article.”

“You’re right. If you write false rumors without accurate data or evidence, based on rumors or delusions, that’s not a reporter, it’s trash. That’s trashy reporter.”

“Giregira… It’s a word that touches me.”

There is silence for a moment.

The meeting room regained a calm atmosphere.

The Cuelvos look at Monohorn with a proud expression.

Today the Cuelvos were looking at Monohorn with a mixture of surprise and admiration, as they had seen a completely new side of him.

And Urmama,

“Yo, ah, no. My husband is wonderful~♡”

Heart-shaped rays poured from the eyes.

She seemed to feel the most attractive when the monohorn was full of confidence.

“Okay, now that you’ve been drinking water, can I ask you a few questions?”

“Of course. I’ll answer anything if possible. If I’m not sure, we can find a good opinion together.”

“Okay. First question. What if the Regal passed a bill to ban newspaper advertisements? For example, only the aristocracy could run advertisements.”

Monohorn quenches his thirst with tea.

He carefully organized her thoughts.

“Aristocrats. As far as I know, I heard that there is a faction against the Regal among the aristocrats. Are they the imperial faction?”

“That’s right. Regal is the head of the aristocratic faction.”

“Can’t we just recruit advertisers from among the imperial faction? They probably have content they want to advertise too.”

“Nobles are not merchants.”

Hehe. Why do you think advertising is limited to business?”

Everyone’s eyes are focused on Monohorn.

“Let’s call advertisements that pursue private interests, such as business, as private profit advertisements. Then, wouldn’t it be possible to publish advertisements that promote public interests? For example, let’s say there is an epidemic. Could there be?”

“Uh… Is that so…?”

Jack thinks it over and agrees cautiously.

“Again, there could be a landslide on the Guandu due to sudden heavy rain, or the bridge may have been lost. In that case, you can put an advertisement telling you to take a detour. “

“Huh… I’m just admiring it the whole time.”

“Ah, once the advertising culture settles down, it’s something anyone can think of.”

“Still, proposing such a concept in the absence of anything is a feat in itself.”

“Ah, I’ll hear the praise later. Anyway, if you do this, even the Regal won’t be able to catch the pod easily? It’s official content. In order for the nobles to guide the public interest in the estate, they paid a fair price and advertised in the newspaper. Please. For what reason could you ban this?”

Everyone nods.

“If Regal decides to monopolize even public service advertisements for each territory. The lords feel that this is meddling in internal affairs, and will not rebel against Regal? The bidding war is about to begin.”

“Huh… In the end, you mean we have nothing to lose?”

Even if the Regal proposes a bill that only the duke or royal family can run advertisements, can it pass the royal meeting? It won’t be easy, of course. I have no choice but to say that if Regal monopolizes advertising, then they try to lower advertising costs. Then, won’t other nobles bid again?”

“Then, all we have to do is run the advertisements of nobles who paid more for advertisements?”

“Eh. Isn’t it difficult?”

Now even Jack was busy admiring the monohorn party by putting down all resentment.

Preventing privatization of the media by Regal and increasing independence from the capital of the Whisky family was a common aspiration of all media outlets.

If Monohorn’s strategy was followed, it seemed that it could be achieved sufficiently.

“Oh, yes. When it comes to running ads, I have a few tips for you.”

“What the hell is that?”

Daniel’s eyes shine, and he quickly steps out.

Shimin Ilbo, which he represented, was a media company representing the interests of the rich among the citizens.

He was a man with a wonderful sense of smell.

Daniel was twitching his nose, smelling the strong smell of money wafting from the concept of advertising.

“Isn’t the illiteracy rate high among the commoners of the Empire?”

“That’s right. Even if you are above the citizen class, the illiteracy rate is less than 10%, but the illiteracy rate of the commoner class is close to 90%.”

Jack answered instead.

Maeil Shinbo, which he represented, was a media company representing the interests of the low-income citizen class and the common people.

He supports the idea of ​​redistributing the wealth of the high-income class and the nobility in favor of the underprivileged and the low-income class.

So Jack was a man who memorized statistics related to the actual conditions of the poor and commoners.

Because the brothers had different ideas, the two separated the media.

To be precise, Jack declared his independence from the media company Daniel was representing.

“Advertising is an image. Impressions are important. It has to be in your head in two seconds! Do you understand what I mean?”

However, the relationship between the brothers was not bad.

This is because the two recognized and respected each other’s thoughts.

In fact, they were exactly the same.

Even just by looking at the same angle of turning his head to the right at the same time as Monohorn’s words, that fact seemed obvious.

“It doesn’t feel right.”

“To put it simply, it’s like this. I’m like this, like that, did this, did that, and list the facts. How do you feel?”

“So, I guess I’m thinking, what should I do?”

Jack answered honestly.

Monohorn smirks.

“근데 리갈 개새끼. 딱 이 한마디만 했다고 쳐봐. 무슨 느낌이 들어?”

“Well, as soon as I hear it, I can agree with that.”

“Yes, that’s it. Wouldn’t a strong and condensed short phrase be an effective means of clearly conveying my opinion to the other person?”

Daniel’s eyes shine.

“Aha! So you’re asking me to include a picture? It’s because a picture can condense and convey more than text, can’t it?”

In Daniel’s mind, he must be thinking of wealthy civil society figures with whom he has a close relationship.

They also have the brains to create enough profits if they just change the direction of their ideas.

Those who had contact with Daniel were obviously competent.

“That’s right. When promoting a product, explain its strengths one hundred times. I don’t know. Even commoners are full of people who don’t know how to write, how can you promote it by listing the letters?”

“If you post a lot of pictures, you might be able to expand the newspaper’s subscriber base to the common people.”

Jack asks with his eyes shining.

He tries to represent the interests of the common people, but few of them actually subscribe to his newspaper.

In order for the common people to read the newspaper, the common people who knew the text had no choice but to read it to others.

It was rare for a commoner to read a newspaper to the extent of enduring such inconvenience.

“Eh. See more and more picture-oriented advertisements. There aren’t many things for commoners to enjoy in this empire, so why don’t you buy them for the fun of seeing those pictures? Besides, imagine that public service announcements are drawn as cartoons. Wait a minute.”

Monohorn takes out a notebook and charcoal used as a mercenary’s journal from his bosom.

“An infectious disease can spread and you can die if you don’t wash your hands. This is to warn you of this,”

Monohorn draws a picture on a blank sheet of paper with poor drawing skills.

A picture of a ghost attacking people emerges.

A picture with spots on the bodies of people attacked by ghosts appears.

A picture emerges in which people with spots encounter people without spots.

A picture in which spots move is created.

A picture of a person without spots washing his hands diligently with water emerges.

A picture of people with spots encountering a person who washed their hands emerges.

Only the person who washed his hands survives, and a picture is created where everyone else is dead.

“Oh, oh…!”

Jack’s eyes light up.

“How is it? Even though I drew it because I can’t write, didn’t I draw it well enough to communicate well?”

“Wow, that’s great!”

“If it’s drawn as simple as this, it shouldn’t be too difficult to print it.”

Daniel admires it too.

The other representatives also watch closely with their eyes shining.

“Put a lot of advertisements mainly on these things. Eliminate writing as much as possible. Then the number of subscribers to the newspaper will increase even among the common people, right?”

Brothers Jack and Daniel nod eagerly.

Also resemble

“And if the newspaper gets new subscribers, it will help the media’s finances.”

All representatives nodded.

“Then the value of advertising will increase.”

Even Margarita and Jose nodded.

In this room, Urmama was the only one who didn’t nod to Monohorn’s words.

But she was busy looking at Monohorn’s drawing.

“Me, my husband! Can I have this picture? The picture is so cute~!”

“Oh no! I want to take this!”

Jack jumps up and looks back and forth between Urmama and Monohorn.

“Damn, I’ll go out and draw a lot later. Let’s tweet that.”

“Yes…”

Jack smiles.

Urmama pursed her lips.

It seemed that he was quite resentful that he did not have the first manga Monohorn drew.

Monohorn stroked her back and comforted her.

“Well, this will make your financial situation much better, right?”

Applause erupts from the media representatives.

Monohorn smiled grimly and returned each one.

After calming down for a moment, the middle-aged woman raises her hand.

“Uh, yes, ma’am. Tell me.”

“If you’re going to have nobles competing for advertising costs anyway, wouldn’t it be better to recruit advertisers only for nobles from the start?”

Representatives of the press seemed to take it for granted that Monohorn was respected.

With their tacit consent, even Johnny, who was in the position of commander, and Jack and Daniel, who were close to the leadership, were not aware of his rude words.

Even Jack and Daniel weren’t completely lowering her words to the young-looking Mono Horn.

And admiring his insight, he also intended to show her respect.

“Yeah, no. Don’t ever think of hiring aristocrats as advertisers and posting public service announcements first.”

“Why is that?”

“There are, um, four benefits in total.”

“Yes, four at a time…!”

Everyone is shocked

Of course, even Monohorn’s party was shocked.

“First. We can kill Regal. What it means is that Regal will definitely monopolize advertising and propose a bill to prevent commoners or citizens from becoming advertisers. Just in time, the nobles And public service announcements. Of course, even before the bill is announced, there must be ties with the imperial faction and other aristocrats, so you guys won’t have a financial vacuum, right?”

“Ah…!”

It seemed that today was the day that Monohorn’s head was opened.

As if it had been given a godsend, the Monohorn flew around.

“Then, right after the enforcement of the ban on advertisements other than nobles, public service advertisements are posted after receiving advertisement fees from the imperial faction.

Everyone laughs similar to Monohorn.

They seemed to enjoy just imagining it.

“However, before the bill is passed, you must ask the emperor faction to wait a long time. “

The Cuelvos were horrified and seemed to pass out.

It was because he, who always looked a bit lacking, felt very smart today.

No, he honestly felt like a different person.

“Second, immediately after the enforcement of the bill to ban advertisements other than the nobility, the anger of the ruling class, who were deprived of the honey of advertising, will be directed at Regal. It seems to be a trivial cause. It must be a far-fetched reason, such as harming public order and morals, and unreasonable and reckless advertisements harming the subjects of the empire.”

Everyone nodded, agreeing with Monohorn’s prediction.

As if there had been a similar case before, there was also a representative from a media company who went through the teeth.

“Right, that’s ridiculous, huh? In order for commoners and citizens to be angry at this, you have to marinate your tongue enough with the honey taste of advertisements. You have to marinate it with enough sweet taste to melt your brain. When you’re banned, the sense of deprivation increases. If that happens, , The media, citizens, and commoners, all united and holding on to Regal like a dog?”

“It’s very likely.”

“Then~! The most despicable thing in the world is giving and taking away. If you didn’t give it in the first place, you wouldn’t know, but if you already received it and it’s taken away, the tap turns or doesn’t it turn? Are you angry or not?”

It becomes an atmosphere that criticizes Regal, whether everyone is terrible just by imagining it.

Regal hasn’t even introduced a bill banning ads yet.

However, at the realistic prediction of the future, everyone couldn’t help but be excited as if it had already happened in reality.

“That’s how Regal becomes a public enemy between the citizen class and the common people. Hehe.”

Monohorn let out another grim laugh.

He seemed to feel better just by imagining such a future.

“Third. You can lead the citizen class to voluntarily check the legal system. The rich citizen class dreams of transforming the empire into a constitutional monarchy and realizing a republic?”

“That’s right.”

It came out to the extreme.

Some of the media representatives were in the mood to call him a teacher.

“In order to properly lead the republic, it is essential to exchange opinions among the majority of citizens who have the right to vote. The spread of propaganda through the media, advertisements, and propaganda is an essential medium that makes it easy to achieve.”

“Why is that?”

“Dad. Think about it. Citizens, all those who are trying to get the right to vote, are they all smart? Can you be sure they’re not illiterate?”

“… No. There are wealthy citizens who have not received basic education, but have inherited a lot of assets from their ancestors.”

“Isn’t it? Then read the long text written by the inklings for a hundred days, and listen to it. How can an illiterate citizen or commoner understand that?”

“Ah…”

“No matter what you do to achieve a republic, short and strong messages and strong images are more effective in gaining the support of the majority or inciting the majority. The Republicans will never let it go. They, if the aristocrats get a monopoly on advertising, will they really risk their lives to attack Regal?”

“Uh, the media fairy…”

I remembered what someone had said when Monohorn appeared: a media fairy.

Monohorn was shameless.

Even when she hears it, she doesn’t blush and holds her nose high.

What was always embarrassing was the share of the watching party.

“Fourth. No matter what kind of scandal arises when the civil class and the aristocratic class, or between the aristocratic classes, struggle to preoccupy advertisements, the financial independence of the media company is bound to increase unconditionally. All you have to do is sell the rights. If you just abide by the law and sell advertisements, real money will pour in?”

Mono Horn looks back, making eye contact with each of her media representatives.

“Is there anyone here who wants to spend the rest of his life happily without risking his life to run a media company?”

No one raises a hand.

“Now is your chance. Earn enough money for advertising, fall in love with the right timing. Then buy a vacation home on the seashore and live happily for the rest of your life with the money you’ve accumulated. Maybe you can’t control the overflowing money, and you’ll scream happy every day. ?

They run a news agency, and they seem to have a kind of pride and conviction.

Are there only true journalists who have not yet been tainted by the taste of money?

As a monohorn, it was an unknown situation.

“The Regal, who treats you like half-town drummers, the aristocrats who can’t eat you, the emperors who have nothing to do with you, and the citizens who consider you useful hunting dogs – all of them will come with money. Why? Do you know that?”

Gulp.

Someone swallows saliva

Monohorn’s speech rises.

“All of them will realize how important preoccupation with propaganda is. Propaganda with simple lines of information and strong images. Comparing the two is just ridiculous. , They will bring in money equal to that value and break off competition for advertising contracts with each other. And astronomical funds will flow to the press.”

In fact, the concept of media and political ideology that Monohon was discussing was too early in this world.

On Earth, politics, media, communication, and the level of consciousness of the subjects of the empire were still at the level of the Renaissance.

Only a few aristocrats or wealthy people can enjoy modern culture and think ahead.

However, Mono Horn didn’t understand that much, and he didn’t think deeply about the ramifications of his remarks.

He was just arguing with the idea of ​​an effective way to fuck Regal.

“If the ruling class enjoys advertising for a long time? If that is the case, then they can induce a rally against the ruling class. Everyone can join forces to boycott the imperial system itself. Will it cool down?”

As if they actually felt that way, some of the media representatives wiped the goosebumps from their forearms.

“On the other hand, the ruling class. Using this advertisement, they can make the ruled class even more stupid. It’s called the depopulation policy. The ruled class expresses their dissatisfaction with the ruling class through things like pornography, games, and performances. I might turn you into an idiot so that you can’t embrace and unite.”

Jack and Daniel’s eyes twitch.

Although targeting different classes, he was the head of a large media company representing the rights and interests of the ruled class.

The fear that they feel about the depopulation policy perpetrated by the ruling class is quite realistic.

“You guys use this timing to suck up money unconditionally. Only then can you become self-reliant. Okay? I won’t be able to do anything right now, so just hold your breath and suck the money.”

Deep excitement and longing rises in everyone’s eyes.

Rather than simple greed for riches, it was more of a color of hope that he could escape from the interference and oppression of the Regal.

“You guys, right? The level of financial independence has increased, so you’re free from the influence of the ruling class, including the Regal, right? From then on, you guys are the best.”

“Exactly?”

As if it doesn’t make much sense, Jack replies calmly.

“In the meantime, you couldn’t even publish a legitimate critical editorial, saying you were paying attention to the legal bastard. Let alone an editorial, you couldn’t even publish an article about unfavorable facts, right?”

“It did.”

“Heh heh heh. But now that Regal is doing something he hates, I want to have a blast. So let’s say you chewed, bit, tasted, and enjoyed Regal. Do you think you’re going to break up with you and whine while doing all kinds of things?”

Jack grinned and nodded his head, seemingly delighted just to think of such a possibility.

“Then, you can just say, yes, your mother!” And make fun of it. But there won’t be any problems with receiving money from the emperor faction or other advertisers. And what if all the advertisers conspire to oppress the press? Aren’t you supposed to be a reader?”

Jack was speechless and his mouth was open.

“You still can’t feel it? Tweet man, hire a painter tomorrow. So even if there are no advertisements, the press itself can draw funny illustrations and publish them in the newspaper. Then, will the common people buy the newspaper or not? Will financial independence increase or decrease?”

“Ah…”

“No matter how much the Regal bastard yells, there’s no harm to the old man. Perhaps, the Regal bastard’s political opponents say they like children and ask for more advertisements? Are they crazy? Then the ruling class will have to look out for you, right?”

“You mean nobles even look at us?”

“Eh. Let’s say that the vast majority of commoners and citizens subscribe to your newspaper. The newspaper they read depicts the ruling class as demonic? Suppose there is a scene in which a demon threatens a goddess. The ruling class believes that they are devil worshipers. How much effort would I have to expend to explain the fact that it wasn’t? How huge a cost would I have to pay to placate the followers of the goddess who were angry?”

“Heh, heh…”

“If you don’t want to be like that, then I have no choice but to respect you and give you preferential treatment. Do you understand the fact that you become A and E become nobles?”

Everyone looks at Monohorn and their eyes shine brightly.

“If that happens, you can write articles diligently while sucking honey.”

A standing ovation erupted from the media representatives.

Monohorn also gets up, bows down one by one and gives an exaggerated return.

It was like being the lead actor in a comedy and having a curtain call.

Looking up at him, the Cuelvos’ astonishment knew no bounds.

In astonishment, he just blankly gave Monohorn mechanical applause.