Chapter 186 – Going to the Olympics.
In April, I became even busier.
In the first week of April, I took the high school graduation exam.
It was a test I took without studying properly, but I was able to pass the test without difficulty, perhaps because of my basic skills.
The results were announced after a month, but I thought that I would pass, and I didn’t pay much attention.
Instead, I had no choice but to pay a lot of attention to the Olympics, which were just four months away.
On the first weekend of April, I visited Taereung National Training Center for the first time.
I should have entered the village, but due to the nature of my workouts, I had to work out with the director, so I couldn’t enter the village and trained outside, but I had to come to the village once a week to test my training performance.
It was mainly physical fitness and sparring.
I was always praised by the team leader for my excellent stamina and boxing skills.
While sparring at the athletes’ village, I was able to meet athletes participating in the Olympics, and I was able to get to know them while exchanging a lot of information.
The athletes participating in this Olympics were 4 weight classes for men and 2 weight classes for women, including me.
In the rest of the weight class, the players did not win international competitions, so only six of them were able to go to the Olympics.
Among them, my performance this year was so outstanding that the public paid attention to it.
Even the players looked at me in a special way because I won all the matches by KO and got the right to participate in the Olympics.
Athletes talked about their skills first, so even when they saw me exercising without entering the athletes’ village, other players greeted me silently and willingly participated in sparring.
One interesting thing is that as I competed in the Olympics, our director was able to participate as a staff member.
Because the coach is so talented, other athletes participating in the Olympics asked our coach for guidance, and he was happy to guide other athletes.
As a result, I went to the athlete village once a week, but the director visited the athlete village two or three times a week.
At a time when the general election was over and there was no interest anymore, the upcoming Olympics was a good material to attract the attention of the entire nation.
Whenever I had a chance, the broadcasting station would visit the athletes’ village and report on it, and this week, they filmed me as an Olympic gold medal hopeful while covering boxing.
In the midst of preparing for the Olympics, wet wipes were finally released in ‘Good World’.
Actually, the initial product came out in March, but the smell of disinfectant was stronger than expected, so I canceled it.
It was a time when consumer awareness was still lacking as much as the future, so the product was created with the idea that wet wipes simply needed to be wiped clean, so that they did not care about the smell and that they were harmless to the human body.
Even in my memory, when I went to a restaurant in the early days of wet wipes, there was a time when I used wet wipes that were washed and delivered from the factory.
It was cleaned, but I remember feeling bad because of the smell of latex.
That’s why I said to make it again so that it doesn’t smell.
The doctor, who grumbled that this was good enough, complained to me that several types of disinfectant ingredients had to be added to make the smell go away, and I did not bend my will until the end.
Rather, I asked if it would be better to mix a scented medicine, but I asked that the smell be suppressed because it could have the opposite effect if the towel used for eating smelled.
And the results are out now.
The odorless wipes were pretty much the same as the ones I was using in the future.
I immediately called a lawyer and filed a patent application for wet wipes.
Before starting production, I looked around the factory with Younghee sister, Youngrae, and Donggurang.
I was very satisfied with the factory because the machine facilities were better than I thought.
After touring the factory, we gathered in the conference room.
“Everyone has worked hard so far. But you know this is just the beginning, right?”
Everyone was looking at me with slightly excited faces.
“Dong-gu, how long do you think it will take if we install another wet tissue production line?”
“We have all the blueprints already, so we can install it in three weeks at the latest.”
“It’s faster than you think. Good. Then, let’s install another production line next month. Younghee noona executes the funds accordingly.”‘
“Have you already increased your production line when you haven’t even sold anything yet? Is it really necessary?”
As soon as I heard Yeong-hee noona’s money going out, I immediately hung up and left.
“My sister is doing it because she still doesn’t know how powerful these wet wipes are. Youngrae, if you make these wet wipes, where do you think it would be good to sell them?”
“What. First of all, I think it will sell well at places like chicken shops, and as you said last time, won’t it sell to families with babies?”
“Youngrae, you have to be in charge of sales from now on. Think carefully. Don’t you know why I’m individually wrapping it like this?”
I lifted the product, which was made for the first time and contained a sheet of wet tissue in unmarked plastic packaging.
“Now, in this place, the names, logos, and phone numbers of Kim Hee-kyung Tteok Skewers and Kim Hee-kyung Chicken will be put in. I mean, it’s a service you give to wash your hands, but it’s a product that promotes our company.”
Youngrae, Donggu, and even Younghee noona couldn’t understand what I was saying.
“This means that the promotional material market in Korea may change in the future. These answers So far, promotional materials have been ballpoint pens and lighters. But now, imagine that you enter the names and phone numbers of companies or stores you want to advertise here, and give out innovative wet wipes that you need in your life. There will be a barrage of calls asking us to make wet wipes for our company.”
Everyone nodded with an ‘aha’ as if they finally understood, and then started to get excited again.
“The production line installed now will produce the quantity for our Kim Hee-kyung Food. Then, should we set up a separate promotional wet tissue production line?”
I paused for a moment and looked back at the three of them.
“And more importantly, we will commercialize wet wipes and sell them on the market. For use in the store, you can put one sheet in the plastic wrap, and for promotional use, 10 to 15 sheets will fit. However, to sell to general consumers, you should make 50 to 100 sheets. Then we have to install one more product line for general retail in the future. So think that far and make a plan from now on so that Dong-gu can expand the factory.”
Dong-gu took out a small notebook, wrote down something diligently, and nodded.
“And Yeong-rae made a pamphlet to promote promotional materials from now on. First of all, make a draft under the name of Kim Hee-kyung Food, make it into one sheet, 10 sheets, or 15 sheets of wet tissue and set the price.”
Youngrae also nodded, but the look of bewilderment was evident.
I sighed and felt that I had asked for too much.
“Ehh~ yes. Youngrae, you will focus on sales of promotional materials for companies from now on. Set up a sales team under you, make brochures, and prepare them so that you can run around the company or store. Understand? You go out and see for yourself.”
Youngrae, who knows her abilities, smiled shyly and shouted that she was confident in sales.
“Now look. When I did the math, it seemed that the cost of making one wet tissue was about 7 won. If you wrap it in plastic and print it, it costs about 12 won more per sheet. Then, the price per wet tissue is 19 won. Let’s say it’s 20 won.. In the future, delivery to Kim Hee-kyung Food will be 60 won each. Kim Hee-kyung Food will hand them over to franchise stores for 100 won each. And franchise stores are obliged to buy at least 1,000 a month. It’s already ready. We are planning to hold a Kim Hee-kyung Food franchise meeting soon.”
The three of them sat there listening to me in a daze.
“Calm well. If the promotional material contains 10 wet wipes, the price of wet wipes alone is 70 won, plastic packaging and printing costs 12 won, and the price of one promotional material is 82 won. Take 85 won, how much is the price of a promotional item containing 10 wet wipes? It should be between 300 won and 500 won, right? The basic number of promotional items is in thousands. If we assume that 300 won is left over for each promotional item, 1,000 pieces is 300,000 won. 10,000 pieces is 3 million won. Youngrae, you know why you have to do business, right? Our wet wipes are an extreme consumption item, so the sales volume will be enormous. Besides, isn’t it the first thing you’ve never seen before? The order will probably come in like a fire. Organize a good sales team and roll it out nationwide. I guarantee you, hundreds of thousands of orders a month will come in ridiculously.”
Everyone’s eyes widened and they were busy calculating in their heads.
One hundred thousand pieces is approximately 30 million won.
It is net profit after all expenses such as raw material cost and labor cost are excluded.
Sparks flew from his eyes as if the calculations were finished, and he seemed to be going out with his bag at any moment.
“Now everyone calm down, Dong-gu starts production right away. First of all, we deliver the quantity of our ‘Kim Hee-kyung Food’, and as soon as the delivery payment comes in, we make another promotional product line. Youngrae quickly made a pamphlet and started selling in individual quantities that are currently being produced. Noona takes good care of them.”
That’s how the wet tissue factory of ‘Good World’ came into operation, and Korea’s first wet tissue was born.
A week after the wet wipes were produced, ‘Kim Hee-kyung Food’ rented an auditorium in Jongno and held a meeting with all franchise owners.
The topic of the meeting was to listen to the future advertising direction, new menu, and store owners’ difficulties, but in reality, it was about the strong sales of wet tissues.
In the future, Kim Hee-kyung Food announced that it would continue to maintain its brand value by continuously running newspaper advertisements and TV advertisements throughout the company, and that it would continue to develop new menus and sauces through research and development.
The store owners were dumbfounded by the words they had heard for the first time, but everyone was delighted when I explained in detail.
As Kim Hee-kyung’s rice cake skewers became famous, the sales of the store owners were quite good.
In addition, for the first time in the snack food franchise, a one-page advertisement was sent out in the newspaper with Kyung-mi and Soo-young noona as models, and when they said that they were going to do TV commercials in the future, everyone liked it.
Kim Hee-kyung Chicken didn’t have many franchises yet, but all the store owners attended and were very happy to hear about the future policy I announced.
I asked them to maintain the image of the shop by always keeping it clean according to the original interior, and as part of that, I promoted the introduction of wet wipes.
The main point was to improve the image of Kim Hee-kyung Food by making customers wipe their hands with clean wet tissues before eating, use napkins that do not wipe well after eating chicken, or show a leading food culture that does not require going to the bathroom. .
The store owners who fell for my flattering remarks were very favorable, saying that the company thought so much about the brand image, discovered a new concept product, and delivered it to them first.
And when they tried the wet wipes on the spot, everyone was amazed and amazed.
My business was a great success.
Even though it was said that it was mandatory to order in units of 1,000 units per month, all the store owners ordered.
They fed the business trip buffet well, sent the store owners away, and when they settled the order amount, there were 320,000 orders.
About 200 Kim Hee-kyung Tteok Skewers and 20 Kim Hee-kyung Chicken ordered from a thousand to several thousand.
Most of the places that ordered thousands of pieces were chicken restaurants.
Of course, it was the result of my explanation that it would be consumed much more than a snack franchise.
I made more than 25 million won in business today.
Now, like this, monthly orders will come in by default.
And now, Kim Hee-kyung Food’s franchise was expanding nationwide at a terrifying pace.
Then, earning 50 million won or 100 million won a month only with wet wipes will not be a job.
While checking the number of orders, I laughed, thinking how easy it would be to make money.
Aunt Hyo-seon and Young-hee noona, who attended the meeting today, looked at me with eyes that seemed like they would see all sorts of strange people.
A few days later, wet wipes were placed in all Kim Hee-kyung Food franchise stores, and their use finally began.
The wet tissue’s reaction was explosive.
The perception of Kim Hee-kyung Food has improved tremendously that the snack bar prepared something to wipe their hands in consideration of the health of their customers.
In particular, attention was focused on the wet wipes themselves, and it became such an issue that people wondered who the hell came up with this idea.
It even happened to the point where people asked for more wet wipes at the chicken shop and brought them in their bags.
Nearby restaurant owners heard rumors about wet wipes and came to our franchise store to the point where the store owners had to ask questions about where they could get wet wipes.
After listening to the stories of the store owners, calls came pouring in asking if they could get wet wipes from the head office.
Of course, our franchise store owners were delighted with the increase in sales as customers flocked to them, and it became an opportunity to have infinite trust in the head office, which is ahead of the times.
Franchise store owners had to order a huge amount of additional wet wipes from the head office due to the destructive power of these wet wipes, and Heekyung Distribution had to set up a separate team dedicated to wet wipes.
The popularity of wet wipes was so great that there were people who applied for our franchise because of wet wipes, as rumors circulated that wet wipes were provided by the head office.
Good World, which produces wet wipes, was in the same situation.
Due to the influx of orders, the factory went back to a two-shift system, and in less than a month, Kim Hee-kyung Food had to add one more production line.
After about a month, rumors about wet wipes began to spread nationwide, and Youngrae’s swimming business began.
This is because Yeong-rae and the sales team members had a groundbreaking item called wet wipes, and orders for promotional materials were pouring in just by going around the companies holding pamphlets.
I announced that I would pay incentives based on sales performance by introducing a bonus system in addition to monthly salaries to the sales team, and the people in the sales team started touring the country like crazy.
Before July, orders for wet tissue promotional materials were so overwhelming that the company had to increase its production line to two.
Due to the groundbreaking product called wet tissue, Good World showed its strength by achieving sales performance equivalent to half of the sales of Mirae Health Chitosan during the same period in less than six months.
The effectiveness of the wet tissue drew attention and was even introduced in the newspaper as a groundbreaking idea product, and I had to do another interview.
After seeing my article, I got a call from President Kim Hyeon-sam.
He also revealed his desire to take me with him, asking if he had expanded the company and asking where he got these ideas from.
During the presidential election, I promised to support a promotional wet tissue with Kim Hyun-sam’s face on it, and President Kim Hyun-sam said it was a good idea and was very satisfied.
After the article about wet wipes went out, ordinary people went to Kim Hee-kyung Tteok Skewers or Kim Hee-kyung Chicken stores nearby to try them, which led to sales again.
Consumers who have used wet wipes in this way received a flood of requests for general sales due to the convenience of wet wipes.
We worked hard to increase factory facilities and production as much as possible, while also spurring improvement of wet wipes to suit general sales.
By mid-April, BioHealth was completely acquired by Mirae Health.
Of course, the conditions for the acquisition were a penalty of 10 billion won and compensation for damages.
Through a lawyer, the takeover process was clearly completed, and all of BioHealth’s executives were dismissed, and a new executive team was formed with people from Sungryeol’s side.
At the same time, I signed a franchise agreement with the Aloe company, but the product had not yet been developed, so I had to renegotiate with the Aloe company again.
After deciding to take over the company, Sungyeol-hyung and the lawyer went down and renegotiated.
The aloe company we were in contact with had already completed basic processed products using aloe as a raw material.
The president of Aloe Company endured until the end, saying he did not judge the company, but with Sungyeol-hyung’s persistent persuasion, he was eventually able to take over the company for 3 billion won.
Mirae Health has now become a leading health food company in Korea in name and reality.
Aloe has excellent effects on skin immunity and regeneration.
It also inhibits gastric acid secretion and is very good for anti-cancer effects.
I instructed them to make cosmetics and soap products with aloe, and first of all, I instructed them to produce raw materials for general sale of wet wipes.
As soon as the raw materials for aloe products were produced, I immediately asked the chemical engineering professor to put aloe in wet wipes and do research.
As soon as the general sales product was completed, we requested a human harmless test from the Food and Drug Administration, and even obtained a certification mark for harmless to the human body.
Finally, at the end of June, wet tissues for general sale were officially launched in supermarkets and convenience stores under the brand Good World.
It had been four months since the plant had been in operation.
When I launched wet wipes for general sale, I sent a full-page advertisement in the newspaper every day for a month, detailing what the wet wipes were, what ingredients they were made of, and how to use them.
Creating a product is important, but raising awareness about a product is also important.
It was an endless stream of orders for wet wipes, which were selling like hotcakes, perhaps thanks to the effectiveness of the advertisement.
For a moment, franchise store owners complained that selling wet wipes at retail like this would adversely affect their sales.
But rather, if the use of wet wipes increases, people will now have wet wipes for granted, and then stores that do not give wet wipes will be classified as messy stores, and I had to persuade them to look far away.
My older sister, Young-hee, complained happily about too much work, and I increased the number of office workers and factory workers.
Except for the time I exercise, I have been attached to the good world like this.
The Good World Factory was currently working on one additional production line in addition to two production lines for businesses, two production lines for promotions, and one production line for general sales.
Since there were 3 wet tissue machines per production line, a total of 12 machines would return to full capacity once the general sales line was completed.
With 12 machines, it is an enormous amount that can produce more than 2 million wet wipes a day.
Even so, orders were pushed back to the point where people were saying that the factory might need to be expanded.
In this situation, it was only natural that Younghee’s sister’s work was tremendous, and if I hadn’t helped her, the company would have already collapsed as it couldn’t handle the influx of orders.
Fortunately, the ‘Kim Hee-Kyung Food’ franchise has already accumulated know-how for over a year, so there was no problem in contracting and educating even if I didn’t have it right away.
That’s why I was able to focus on a better world, and I was able to draw tremendous results in a short time.