Chapter 185 – CF Shooting

In conclusion, I ended up filming an advertisement.
All four of them.

It’s been a really crazy week.
As soon as the consultation with the agency is over, I meet with the company’s advertising managers in turn.
From there, I signed the contract and immediately set up a schedule and filmed.
Everything was a breeze.
Was the ad just a snap?

“I must have rushed to put it in ‘Flower Dangna’. The higher the ratings, the higher the advertising costs, so it is only natural that we want to film as soon as possible before the cost goes up.”
“Uh… So, do companies see viewership ratings going up in the future?”
“Isn’t that obvious?”

On the way back after signing a contract with a company, the director smiled and replied as if it were absurd.

Is it… Is it going up

I did say that other actors and production staff would also rise.
As a member of the cast, I naturally want the ratings to rise, but like the director and others, I couldn’t be certain.

I am the same, and the people who shoot the drama have no choice but to enter subjective emotions.
Even if you ask around, no one says that the ratings will drop in the future.
There was insufficient grounds for objective judgment. You can’t even check public opinion on the internet.

But what about companies that pay to advertise?
It is a matter of going back and forth between thousands and hundreds of millions.
If you make a mistake in your forecast, you will inevitably suffer huge losses.

However, predicting that viewership ratings will rise in a few large companies is a reliable analysis, right?

Mmm. Really want to go up
I wish I could go up
30%… No, it would be nice if it was in the upper 20% range…

That’s how I started shooting 4 commercials straight away.
With the momentum of filming one every two days, I had to spend days so busy that my eyes were spinning.

First of all, the first advertisement is a piano.
Among domestic musical instrument manufacturers, it is one of the most famous companies in the top three.

The ad begins with a scene of a boy who looks to be about 8 years old playing the piano on stage.
Beethoven’s ‘Moonlight Sonata’ is a song that everyone likes and can play, but is surprisingly difficult to play properly.

I don’t know where I found it, but the child model played the piano very well and had a good character.
It somehow resembled my childhood.

The camera pans around the boy playing the piano on stage.
After spinning around like that, the boy on the stage changed to me, Jin Seon-hu.

The song he plays is still the Moonlight Sonata, but Pomman was a first-class pianist.
I’m immersed in the music and I’m playing like I’m drunk.
Oh my god. Be ashamed.

『Please let your child’s talent bloom.』
『All musical instruments in the world, the whole tone piano』

The ad ends with me performing on stage and receiving a standing ovation from the crowd.

It’s an embarrassing advertisement for me, who has never officially performed on stage…
I just acted as the commercial director told me…

What this ad is trying to say is in line with what my mother said last time on Steamed Brothers and Sisters Tube.
“It is the duty of parents to discover their child’s talents.”

The main consumers who buy Korean pianos are children who have just started learning the piano, more precisely, the children’s parents.
It seems that the advertising strategy is to make the parents play the piano by making them think, ‘Isn’t my child also talented at the piano?’.

One line comment from my family who saw this advertisement was as follows.

Mom “As expected, my son! It’s so cool!”
Noona: “He’s holding dog poop.”
My younger brother “The piano is very pretty.”

By the way, I also changed the piano in my room to that brand.
It is because it is exposed to steamed brother and sister tube.
I’m the exclusive model for that piano company, so I can’t show myself playing another brand’s piano.

The old piano was moved to an empty room.
Since it’s a piano with memories in its own way, I can’t throw it away, and I think I’ll have no choice but to let it wear dust for the time being.

The second advertisement is a cosmetic advertisement.
This is also a famous cosmetics brand under a large conglomerate.

The company’s main product is women’s cosmetics, and sales of men’s cosmetics are smaller than women’s.
However, in other words, it also means that the men’s cosmetics market is a blue ocean.

It seems that this company’s strategy is to target the blue ocean in the new year.
For him, he launched a men’s brand called ‘Homme Fatal’.
And since I selected an icon suitable for the new brand as an advertising model, that was me.

A close-up of the man’s face with his shirt off.
Needless to say, I am Jin Seon-hu.

What is caught on the screen is from the collarbone to the face.
I look into the camera as if it were some kind of mirror and touch my face.
While boasting clean skin without a single blemish.

50% more handsome than usual.
It was the power of great computer graphics.

After checking my face, I flap my shirt and put it on loudly and go out the door.

The screen changes to a roadside in a downtown area.
I pretend to be proud and walk,
And a female model walks in front of me.

The two soon pass by, and the woman passing by stops on the way and looks back at me.

“Who is it?”

Leaving the woman’s questions behind, I smiled smugly and walked away.
It’s as if it’s a normal daily thing to look at like that.

『My man’s first cosmetics.』
『Homme Fatal-All in One』

…
Umm…
My hands and feet shriveled up and I couldn’t straighten them.
I don’t know if this is a cosmetic advertisement or a face advertisement for Jinseonhu.

It is no exaggeration to say that my face in this advertisement has been altered.
What if people who saw this cursed at me because my face in the advertisement is different from my real face?
Umm…

The main target audience for this advertisement is, of course, young men who are interested in their appearance.
Women who have men to give them presents are also targets.
Since women are relatively more interested in cosmetics than men, she wants to give it to her boyfriend who is not interested in decorating herself.

I have tried this cosmetic product, but it was comfortable and the price was not burdensome.
Quality too… It will probably be fine.

Anyway, I hope it sells well.

One line of family comments about this advertisement was as follows.

Mom “My son is so cool!”
My older sister “You’re paying a very low price.”
My brother “Torn it” (Good meaning)

When I asked if the face was awkward, everyone responded that it was okay.
Mmm. As long as the family I see every day says it’s okay, I don’t think it’s a problem.

The next commercial is a Happy Meal hamburger.
The Happy Meal set refers to a set that gives a random box containing a toy to a common fast food hamburger.
The random box contains four types of toys for each season, and the contents are random.
So you need to buy at least 4 times to collect them all.

So, let the commercials begin.

A cute girl about 10 years old opens a random box with a thrilling expression.
This is Na Seung-hee, a child actress who also appears as my daughter in the drama.

This season’s Happy Meal toy features a monster, and the random box contains one of zombies, mummies, werewolves, and nine-tailed foxes.
The toy Seunghee chose this time was a zombie.

“Oh~! I’m a zombie again! Dad?』

The role of Seunghee’s father is, of course, me.

“Braided! Dad is a werewolf!』

Dad confidently takes out a werewolf toy and shows it.

『Huh~ I wanted to pick a nine-tailed fox.』

Seung-hee was disappointed but took his father’s toys.

『Kuk. Nine tailed fox… I’ll pull it out… !』

Dad clenched his fists and vowed revenge.

The next day, company lunch break.

『Hey, Assistant Manager Kim! Where? Aren’t you eating lunch?”
“Sorry!”

Dad, an office worker, leaves the office in a hurry, leaving the boss’s call behind.
The place we headed to was, of course, the Happy Meal store.

『Ugh. This time… !』

A dad who eats a hamburger for lunch today to get a toy for his daughter.
Open the random toy box with a serious face.

『It’s up! Nine tailed fox!”

The toy she picked this time was a nine-tailed fox that her daughter wanted.

A father who is as happy as he is.
Now give the nine-tailed fox toy to her daughter, and her daughter will say, ‘Daddy is the best!’

… But that expectation was wrong.
The nine-tailed fox was quietly enshrined in his father’s secret safe.

There were already other Happy Meal toys lined up in the safe.
In fact, the father himself was collecting toys, not giving them to her daughter!

『Happy New Year with Happy Meal!』

Amid such a reversal, the commercial ended with a father and daughter eating hamburgers together with happy expressions.

Comments from family members who saw this advertisement.

Mom: “My son is so blessed to eat.”
Sister “Are you an otaku?”
Little brother “Ah~ I want to eat a hamburger too!”

Unlike the previous two advertisements, Happy Meal was an advertisement with a story.
However, my family was not very interested in the content of the story.

… I’m anxious. I hope it goes well.

And the long-awaited last ad is for women’s underwear.
‘Edgar & Bastian’, or E&B for short, is a luxury underwear brand made under the name of a famous French designer.

That historic country’s first advertisement model was a man.
Even thinking about it now makes me laugh out loud.

The commercial starts with a young man with a nervous expression entering a women’s underwear store.
Needless to say, the young man is me.

I am the only man in the store.
All employees and customers are women.
As it is a store specializing in women’s underwear, it must be natural.
They were whispering to me as if they were looking at a monkey that had escaped from a zoo.

“I… I want to give my mother a present.”

I hesitate to talk to the staff, and the staff responds with a smile.

“Yes. What is your size?』
“Uh… That’s me too… Wait a minute!”

Embarrassed, I urgently texted her mother.
The staff and the women around me look at me with a happy face.

And the scene immediately changed to the house.
Back at home, in my hand is a paper bag with the E&B logo engraved on it.
You have successfully completed your shopping.

I hand the paper bag to my mother (actor).

“Mom. This.”
『Oh my, what is this?』
“Have you had a hard time raising me up until now? Now don’t worry about me and live your mom’s life.”

And the screen blurs after the scene where I am deeply moved by my mother’s embrace.

『Precious first salary, give a gift of gratitude.』
『Time to change from mother to woman.』
『Edgar & Bastian.』

… Compared to the fact that it was an advertisement for women’s underwear, I think the content itself was okay.

The slogan of this advertisement is ‘Let’s buy mother’s underwear with the first salary’.
The culture of buying underwear as a first paycheck has almost disappeared, but the culture of giving parents pocket money or presents as a first paycheck still exists.

E&B is an expensive brand, so it is true that it is burdensome to buy with the first salary of a newcomer to society.
However, if you think that the money usually given as pocket money is 300,000 to 500,000, you can see that it is rather cheap.

That is, ‘let’s buy mother’s underwear with the first salary’.
The E&B PR team’s goal is to popularize their products as gifts for mothers.
Well, I don’t know if you have a lot of pervert sons like me… I wonder if that will work…

On the other hand, what about the evaluation of our family?

Mom: “It’s so touching… Seonhu, can you give me a hug?”
My older sister “You pervert.”
Little brother “Brother, won’t you buy me?”

… Although my sister’s opinion bothered me. All in all it wasn’t bad.

If you were able to find out from the family’s reaction,

Mom is not interested in products and is unconditionally positive about the model (me).
My older sister unconditionally denied the model (me),
At least, it can be summarized as that she showed interest in the product with only a smile.

Happy Meal and cosmetics are said to be advertised starting from episode 7 of ‘Flower Dangna’.
The piano and underwear are still being tuned.
Of course, before that, you may see advertisements popping up on TV or elsewhere on the Internet.

Mmm. Do you really think I’m in commercials?
It’s already been uploaded to each company’s YouTube channel, but I still can’t feel it.

Like dramas, commercials should be good too.
As much as he received a lot of money and was in charge of the advertising model, the responsibility was great.
I didn’t want to hear the result of ‘There was no advertising effect at all’.

I hope all ads are great.
I secretly prayed.